We at The Good Tee believe that all humans, near and far, deserve to be paid fairly. “Clothing is made by people, not machines,” - founder Adila Cokar.
Hey there, fellow conscious consumers! BTS alert! Have you ever wondered what goes on behind the scenes to ensure that the products you purchase are ethically made? Well, get ready to peel back the curtain and delve into the captivating world of transparent supply chains. In this blog post, we're going to unravel the creative strategies behind ethical t-shirt production and explore how transparency plays a pivotal role. So, grab a cup of fair trade coffee and join us on this enlightening journey!
Check out our 5 reasons why Transparency matters.
1. Corporate Accountability
Picture this: you're on a quest to uncover the truth behind the products you love. With a transparent supply chain, you're given a backstage pass to the entire production process. It's like being an investigative journalist, peering into every nook and cranny of the supply chain. By shining a light on sourcing, manufacturing, and distribution, transparency ensures that companies are held accountable for their actions. It's a game-changer that empowers you to make informed choices aligned with your values. Recent research indicates that 60% of customers want the ability to trace items they purchase from fashion brands, while 86% of shoppers want more information from beauty brands about ingredient supply chains.
2. Fostering Fairness
Let's dig deeper into the nitty-gritty of ethical production. Transparency brings fairness and accountability to the forefront. No longer hidden in the shadows, labor practices become the focal point. By revealing factory conditions, wages, and worker rights, companies can address any issues head-on. This transparency promotes fair wages, safe working conditions, and empowers workers to advocate for their rights. It's a rallying cry for justice that resonates with socially conscious consumers like you.
One of the most significant reasons why The Good Tee was started is the shocking statistic that nearly 270,000 cotton farmers in India have tragically taken their own lives since 1995. Through the brand, we strive to make a positive impact by advocating for sustainable and ethical practices in the cotton industry, ultimately working towards improving the livelihoods and well-being of these farmers.
3. Ethical Production and Environmental Responsibility
We can't talk about ethical production without considering the environment. Transparent supply chains unveil the environmental impact of products. Companies are no longer able to hide behind greenwashing tactics. Instead, they're encouraged to assess their carbon footprint, reduce waste, and embrace eco-friendly materials and practices. Armed with this knowledge, you have the power to support brands that prioritize sustainability and contribute to a healthier planet.
Some key certifications to look for include USDA Organic Certification for organic materials, GOTS for organic textiles, OEKO-TEX Standard 100 for harmful substance-free products, FSC for responsibly sourced wood and paper, and Fair Trade Certification for ethical and fair practices. These certifications serve as beacons of authenticity, ensuring that companies are truly committed to making a positive environmental impact and empowering consumers to make informed choices aligned with their values.
At The Good Tee, we prioritize sustainability with our 100% certified organic cotton products, free from pesticides and GMOs. Our use of natural fibers and dyes ensures that our products biodegrade safely, contributing to a healthier planet. We constantly explore innovative ways to minimize our environmental footprint and proudly announce that our core basics collection is OEKO-TEX certified. This means our products are crafted using eco-friendly processes and adhere to safe and socially responsible working conditions, aligning with United Nations human rights conventions in 56 countries worldwide.
4. Trust, Loyalty, and Shared Values
In a world full of choices, trust becomes a valuable currency. Transparent supply chains foster trust and loyalty between brands and consumers. When companies open up about their ethical practices, it's like having a heart-to-heart conversation with a trusted friend. You feel confident that your values align with theirs. By supporting transparent brands, you become part of a community that shares your ethical principles. It's a powerful connection that transcends mere transactions.
5. Sharing Knowledge, Resources & Best Practices Encourages Collaboration & Positive Change
In the realm of transparent supply chains, collaboration reigns supreme. Brands have the opportunity to join forces and amplify their impact. By sharing knowledge, resources, and best practices, they create a network of change-makers striving for a common goal. This collaboration drives innovation, pushing the boundaries of ethical production and inspiring others to follow suit. Together, we can transform the industry and create a more sustainable future.
By embracing transparency, fairness, environmental responsibility, trust, and collaboration, you become catalysts for change. So, the next time you seek out ethically made products, remember to look for that transparency factor. It's the mark of brands committed to doing better for people and the planet. Together, let's celebrate and support the creative forces shaping a brighter, more ethical future.
At The Good Tee, transparency is the heartbeat of our brand. We deeply care about the people who make our clothes, and their support is the reason we exist. Every t-shirt we create is infused with love and positive vibes. We only partner with factories who we know have strict policies against child labour and unsafe working conditions. Our founder, Adila Cokar, works closely with our two factories, she has built relationships with our talented makers and their families. As a brand, our mission is to humanize the fashion industry and serve a reminder that our clothes are made by real people, not machines. If you pop over to our social media accounts, you will see behind the scenes images and video footage of the work that goes on in our factories, because we love to showcase the real people behind each product.
Join us on our journey towards a fashion industry that respects people and the planet. By choosing The Good Tee, you make a statement and support a brand that values fairness, accountability, and sustainability.
Together, we can challenge the fashion industry's status quo. Choose a brand that creates beautiful, sustainable t-shirts and stands up for what's right.
Let's make a difference. Join The Good Tee and pave the way for a fashion industry that truly cares—for people, the planet, and you.